More Important than Rank

This weekend I was happy to discover that I had received my copy of What to Do When it’s Your Turn (and it’s Always Your Turn). Seth Godin has an understated, grassroots following in the marketing and social media world because he can convey keen insight in concise doses.

What’s impressive, too, is Seth’s understanding of the human psyche as it relates to interacting with the congested world of today. He sorts through the noise to deliver both the motivation and the reality needed for success. Here are a few Godin quotes worth writing down:

“If failure is not an option, then neither is success.”

“Change almost never fails because it’s too early. It almost always fails because it’s too late.”

“If you can’t state your position in eight words, you don’t have a position.”

“If you’re brilliant and undiscovered and underappreciated
then you’re being too generous about your definition of brilliant.”

“I can tell you this: Leaders have nothing in common.”

And in his new book, this passage hit home with me…

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Doesn’t the military sometimes feel like the “it’s your turn” model? The ‘up or out’ promotion structure, the predetermined path of increasing influence, the standing in line for the next big opportunity like command…it sends the message that leaders may only influence within the prescribed boundaries of their stated rank, title, and status. (“When I’m finally in command, I’ll really be able to make an impact.”)

But leader development supersedes rank, title, and status. It negates criticisms about youth, inexperience, and branch of service. Growing leaders is a timeless mandate. Being the one in charge simply means you’ve been given a larger megaphone to do it with.

And who’s to say you can’t create your own megaphone? What…the Supply Clerk isn’t allowed to offer relevant leadership insight to the Infantry Squad Leader? The new Lieutenant isn’t supposed to submit an article to Army Magazine? An Army Major should wait another 5 years before creating a platform that speaks to thousands?

Making a difference in people’s lives is what military leaders DO…and you don’t need permission to do it.

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