Military leaders know that information operations can be decisive in influencing populations, particularly in counterinsurgency operations. Commanders create entire staff sections devoted to analyzing populations and crafting targeted messages that will influence people groups to support coalition efforts.
Information is clearly an important part of combat operations, but what about back at home station? How can leaders communicate their message to the organization to do things like meet unit goals, achieve a shared vision, or simply influence subordinate behavior?

Command Sgt. Maj. Thomas Capel, International Security Assistance Force senior enlisted adviser, speaks to Soldiers in 4th Infantry Brigade Combat Team, 3rd Infantry Division, after awarding combat infantry badges, combat action badges and combat medical badges at Forward Operating Base Shank, Afghanistan, May 28, 2013.
Photo Credit: Sgt. Julieanne Morse, 129th Mobile Public Affairs Detachment